Get to Know Táche

First thing first: it’s pronounced Táche, like splash.

Founded in 2020, after years of taste tests and waitlists, Táche is the first and only pure pistachio milk on the market. Made without fillers or oils, and with a 75% smaller water footprint than almonds, Táche is for discerning individuals looking to transform have-to compromises into must-have essentials.

Since its debut, Táche has taken coffee shops, dairy aisles, and social media by storm. Initially prioritizing DTC channels to reach consumers as quickly and seamlessly as possible, the brand amplified that strategy by targeting third-wave independent coffee shops, before most recently hitting their first full year of retail distribution in summer 2024. Boasting an astounding 3500% growth thanks to a big debut at Target stores nationwide, Táche is now that "viral pistachio milk" with millions of views on TikTok daily thanks to more consumers wanting a healthier, more sustainable plant-based milk.

Getting to Know Us

We’re a small team of beverage enthusiasts, ingredient connoisseurs, and flavor mavens. We pride ourselves on our dedication to excellence, care for each other and our community, innovative spirits, and strong morals. Our values five values serve as the guardrails of our company:

• Care - We care deeply for our people, our products, our company, our planet, and our community. “Checking the box” becomes obsolete when we nurture, protect, and cherish the work that we do thoughtfully. We value showing kindness to our teammates as well as being kind to oneself.
• Excellence - We set very high standards for ourselves, each other, and the work that we do. It is our high level of excellence across collaboration, resourcefulness, and follow-through that we are able to make the world a Táche better.
• Innovation - Bold thinking leads to bold ideas. We are not only building a new category, but an entirely new way of thinking about pistachios, alt-milk, and more. As the first pistachio milk in North America, it’s central is our brand’s ethos that we continue to lead in food and beverage innovation.
• Integrity - Consistent and uncompromising, we value the integrity of principles, health, product, and brand. We know as both individuals and as a team, integrity is part of the fabric that binds us and is a layer in everything we do.
• Pistachios - With an unparalleled heritage and history dating back to 7000 BC, pistachios are at the heart of everything we make. Pistachios are a centerpiece of the Middle Eastern home and we embrace their cultural significance. Known as “the smiling nut,” these healthy nuts have now started to emerge in the US in a new and exciting way.

What We’re Looking For

The Retail Marketing Manager will play a critical role in driving awareness, trial, and conversion of Táche pistachio milk across key retail channels. You will lead the execution of omnichannel marketing strategies, focusing on the shopper journey to enhance in-store presence, engage customers at shelf, and develop innovative programs that build brand loyalty. This position will work closely with sales, brand marketing, finance, and retail partners to create cohesive campaigns that drive sell-through, support category growth, and strengthen Táche's brand presence in-store. This role will report directly to the Director of Retail Sales.

This is a full-time role for US-based candidates with a preference for individuals located near major retail markets.

What You’ll Do

Retail Marketing Strategy & Execution

• Partner with the Director of Sales in the development and execution of shopper marketing strategies across key retail channels, including grocery, specialty, and mass retailers.
• Build and execute comprehensive omnichannel programs that integrate in-store, digital, and promotional efforts to optimize the shopper experience and drive conversion.
• Develop tailored marketing plans by retailer, collaborating closely with sales and brand teams to align initiatives with overall business goals.

Retailer Partnerships & Activations